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Jose Cuervo Rodeo Lime

Jose Cuervo Rodeo Lime

Jose Cuervo, the world’s best-selling tequila, announced the launch of CuervoGames, the brand’s largest experiential marketing campaign in more than a decade.

Through CuervoGames, the brand will take over cities nationwide and give local residents a chance to compete in a set of physical challenges, with each local winning team heading to Las Vegas for the national finals.

CuervoGames, through a series of live, interactive experiences, is designed to challenge adults of legal drinking age who think they have the clout to carve their own story into the Cuervo history.

Each of these trials —the Waterfall Climb, the Agave Air Walk, the Rodeo Lime, the Tumbler, the Barrel Roll and cocktail mix-off— will highlight the brand’s rich Mexican heritage.

“Jose Cuervo is an iconic brand built on more than two centuries of tequila-making,” said Ami-Lynn Bakshi, Vice President of Tequila Marketing, Diageo. “We’re excited to invite consumers to not only be a part of our story, but to create their own. CuervoGames is the ultimate opportunity to battle for their place in Cuervo history —it will gauge their guts, their wits and their skills.”

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