Custom promotional rides transform products, mascots, and brand concepts into interactive attractions that guests can experience firsthand. Instead of simply looking at a display, visitors become part of the promotion by riding a custom attraction designed around a company’s brand. These mechanical rides can be built to resemble vehicles, animals, consumer products, or fictional characters, creating memorable experiences that encourage participation, photos, and social sharing.
Custom Rides Help Brands Get People Involved
Traditional signs and displays may communicate messages well, but custom promotional rides give them a way to interact with a brand in a whole new kind of way. Guests have the fun of a great promotional ride while also experiencing a brand in a way that feels more like entertainment than advertising.
The visual appeal also makes custom rides especially effective on social media. A ride created to look like an oversized shoe or animated character is a camera magnet. Riders may record their attempts and share clips with friends, providing the best kind of advertising. The ride becomes both the centerpiece of the event and a source of user-generated promotional content.
Five Custom Promotional Rides Created by Galaxy
Galaxy Multi Rides has created many custom promotional rides for a wide variety of events and campaigns. Here are five examples of that creative work.
Masters of the Universe Battle Cat
Galaxy Multi Rides created a mechanical replica of Battle Cat for a Masters of the Universe: Into Eternia pop-up fan experience in Hollywood. The ride reproduced He-Man’s famous companion with a bright green body, stripes, red armor, and a saddle. Fans could climb aboard and try to keep their seat as Battle Cat moved beneath them, turning a recognizable character into an interactive part of the experience.
Netflix Big Mouth Hormone Monsters
For the launch of a new season of Netflix’s Big Mouth, Galaxy designed and built two larger-than-life Hormone Monster figures. The custom rides captured the distinctive appearance of the animated characters while giving fans a playful photo opportunity. The project even included series co-creator and star Nick Kroll riding one of the figures, creating a memorable moment that reflected the show’s humor and personality.
Bumble Bee
Galaxy worked with the social connection app Bumble to create a bright yellow mechanical bee ride. The attraction included a custom inflatable surround featuring Bumble branding and the playful phrase “Bee Haw!” Its bold colors, lighthearted theme, and recognizable branding made it well-suited for event photos and social posts.
Brooks Running Shoe
Brooks Running has partnered with Galaxy on promotional attractions built around its footwear. One recent project featured a supersized replica of the Brooks Glycerin Flex running shoe. Participants could climb onto the mechanical shoe and see how long they could “ride the flex.” Galaxy Multi Rides carefully reproduced details such as the shoe’s mesh upper, sole, and logo placement, then added a branded inflatable surround to complete the activation.
Mike’s Hard Lemonade Sharks
Galaxy created two custom mechanical shark rides for Mike’s Hard Lemonade event activations around the country. The sharks combined the familiar excitement of a mechanical ride with the beverage brand’s bold, playful personality. Their size and appearance helped them stand out in crowded event settings, while the riding challenge gave guests a reason to participate and share the experience on social media.
Create a Ride Specifically for Your Event
A successful promotional attraction should reflect the product or idea at the center of the campaign. Galaxy Multi Rides can customize the ride attachment, inflatable surround, colors, graphics, and branding to create an experience designed specifically for a business or event.
Event planners and business owners can contact Galaxy Multi Rides to discuss their concept and learn how it can become a custom ride that gets guests involved.
