In our more than 20 years of making custom promotional rides, we have been asked to create all kinds of crazy items. Recently, we finished our Whirling Wizards broomstick ride and went straight into the rodeo mechanical grizzly bear! Innovation is something of a specialty for us.
Over the years, our mechanical multi ride system has been used to promote and launch so many products all over the world, the latest being a giant slice of lime for Jose Cuervo! We’ve also created rides for other well-known companies, including the BBC, Burger King, and Doritos.
To give you a better idea of what we do in this area, we thought we’d share some of our favorite custom promotional ride attachments that we have made for our mechanical bull system.
Jose Cuervo Mechanical Lime
This is the first and only mechanical rodeo lime in the world, made for Jose Cuervo by Galaxy Multi Rides for their Cuervo Games promotion. Teams of four compete in challenges, set all over the United States, for the chance to compete in the final in Las Vegas. The winners will win a trip of a lifetime to Mexico and their own batch of personalized Jose Cuervo Tequila!
More photos can be seen on our website and Facebook fan page.
Tecate Light Mechanical Beer Can
Tecate sponsored the PBR and wanted a custom Tecate Light can made so they could take it to every single PBR event for fans to ride. The result was fantastic: a mechanical bull that is a giant five-foot beer can!
Drench Mechanical Pheasant
Drench is a drinks company in the UK that is famous for its unique advertising strategy. Iconic television advertisements have caught the attention of the general public. With the launch of a new product, we were approached to make a mechanical rodeo pheasant! And from it came this great advertisement.
Taco Bell Hot Sauce Packet
Taco Bell is a sponsor of ESPN’s X Games. The company approached us to create a unique mechanical ride attachment for the event, and we definitely accomplished that goal! We created the Hot Sauce Packet custom ride attachment, including the phrase, “Hey, Mom, look at me!” on the side of the packet.
Brooks Rodeo Shoe
Brooks is a well-known running shoes brand based in Seattle, Wash. The company asked us if we could create a custom promotional ride featuring, of course, their running shoe! We did it, scripting a giant replica of one of their shoes, including the specific placement of the logo and the shoe’s mesh. It also sat in a specially designed inflatable area branded with the “Fell the Ride” phrase that Brooks used during the tour.
BBC America Bulldog
BBC America approached us to create a custom ride for the SXSW festival in Austin, Texas, that combined something very British with the spirit of America. The result: the bulldog custom promotional ride, named Lord Humphrey. It’s one of the most detailed sculptures we’ve ever made, and combining the very British bulldog with the very American rodeo proved a big hit with the crowds in Austin.
World’s First Mechanical Pickle
No discussion of our custom promotion rides is complete without mentioning our creation of the world’s first mechanical pickle rodeo ride. This ride came to be after we were approached to create an attraction for the 2025 Picklesburg festival, one of the nation’s most unique food festivals held every year in Pittsburgh. The ride gave festival attendees a challenging attraction (just imagining trying to ride a bucking pickle) and gave the festival a viral moment.
Interested in finding out what we can create for your business or event? Contact us and let’s work together to see what we can create!


