This is our final post on how to use Instagram to market your Mechanical Bull or Entertainment business. Hopefully you’re already using what you’ve learned and are seeing the results that can come by using this form of social media.
Effective Instagram Marketing
Here are a few more tips that will help you achieve some great results from your marketing campaign.
There is no question that the internet is an extremely visual place. Years ago it was only content that really counted but things have changed dramatically in the past couple of years. Here are a few tips to help you get the very best results when using Instagram.
Optimize Your Username for Better Visibility
The best idea is to use your business name as your Instagram name, like Galaxy Multi Rides. You’ll want people to be able to find you easily when searching for anything about your business. And if you have already set up your account (we hope you have), all you have to do is edit your profile to change your username. Sometimes it can take a short time for profile changes to take effect, but not too long.
Engage Followers with Consistent Sharing
If you want followers to pay any attention to what you do you need to show them that you are offering interesting and enjoyable images on a regular basis. And don’t forget to share other photos you like. Instagram is just like other forms of social media. You need to remember that it’s not all about you.
Experiment with Various Image Types
Make sure to try lots of different types of images. You want funny, thought provoking and entertaining images. Watch carefully to see which type of images gets you the best responses.
Ask for Feedback
Make sure to ask your followers for feedback. You can always offer them something in return for their feedback by running a contest, or just make sure to interact with your followers on a frequent basis. Most people enjoy sharing their opinion.
Remember, social marketing is all about engagement with others.
Don’t Forget to Tell a Story
Your photos need to tell a story about your business. Show set up photos, images of your equipment or employees loading the truck and tear down. Crowd pictures are always fun too but make sure to tell a complete story about what you put into your business.
Utilize Hashtags and Geo-Tagging
This is HUGE. Hashtags are what consumers will use to quickly find images that they find interesting. Try creating a unique hashtag for your business to help your followers find things quickly. But hashtags are really important to get your photos found.
Instagram’s location services make it very easy for clients to find you. So you’ll want to make sure to geo-tag your photos so consumers in your area can become more involved with your business. A really quick way to do this is to add photos to your photomap. You can find this option on your share panel.
Stay Connected
Make sure that you connect all of your business related social media accounts together. If you do this, you have a much better chance of engaging your audience on multiple platforms.
Thank you for following this course. Hopefully you’ve learned a lot about this type of social marketing. Galaxy Multi Rides prides itself on doing more than just manufacturing and selling equipment. It’s important to us that you are successful and Social Media marketing is a great way to keep in touch with current and possible clients. We’ll be sharing more tips on our blog in the future.