Pros And Cons Of Organic Marketing Vs Paid Advertising

2015-03-19T01:39:42+00:00

Organic marketing is primarily search engine optimization but it also includes generating traffic from social networks, blogs, forums, third party websites and social media. Paid advertising usually entails Google ads, sponsored ads on various websites and buying virtual advertising space or slots. Organic marketing and paid advertising are both quintessential to gain virtual dominance or to at least have some considerable exposure but they have their share of pros and cons. Many companies indulge in paid advertising and do not work on organic marketing and many companies focus entirely on organic search engine optimization. Both approaches can be effective although we [...]