event industry marketing

There are a variety of different methods to market your event business in 2016. One thing you don’t want to overlook though is the power of content marketing. In the past, so much of our marketing has revolved around key words. And it’s true that keywords are important. But, if you’re only marketing with keywords in mind, you run the risk of Google deciding that perhaps you have too many keywords, or the wrong website has used your article. Traffic for 2016 should not rely just on Google. You might not think that content marketing is relevant to the event industry, [...]