There are a variety of different methods to market your event business in 2016. One thing you don’t want to overlook though is the power of content marketing. In the past, so much of our marketing has revolved around key words. And it’s true that keywords are important. But, if you’re only marketing with keywords in mind, you run the risk of Google deciding that perhaps you have too many keywords, or the wrong website has used your article. Traffic for 2016 should not rely just on Google. You might not think that content marketing is relevant to the event industry, but it is actually an effective marketing technique for every industry. It might be a good time to add content marketing to your plans for the upcoming year.
Here is more information on what content marketing is and how it can be used in the event industry:
What is Content Marketing?
When you are taking a closer look at how content marketing can be used to improve your event business, it is important to learn what it really is. Content marketing is essentially an approach to marketing your business that relies on the use of content. This means that the type of content you are creating is original, informative, valuable and designed to drive people to your business. Most customers are looking for information, which means that using content to market your business can be beneficial. When you use content to market, you are communicating and not necessarily selling.
For instance, a Mechanical Bull company can write informative articles about the safety of the mechanical bull. Or discuss issues related to insurance and what is important when renting a mechanical bull.
Party Rental Companies can even do simple articles about planning a backyard picnic.
Don’t Market to Make a Sale – Instead Market to Fill a Need
This means that the content might not be written with making a sale in mind, but informing your consumer and making them smarter about the products and services that they are searching for. You can give this something of value from your content that helps to enhance the standing of your brand within their mind. In this case, you aren’t marketing for the sake of getting links or notice from Google. You are actually working to establish yourself as THE expert in the industry. This can be a slightly slower way to market, however, if your articles are good, we can show you some great ways to use them for traffic in some of our next articles.
Content is King
It is important for you to understand early on that content is king and that if you want your event business to be successful and make an impression with consumers, you need to make content marketing a priority early on. There is no way that you can avoid the need to create content that is valuable. When you are creating content that is ideal, it actually has the power to make consumers stop, read, think and behave in a different manner. This means that you can really influence the behaviors of your audience if you focus on creating content that has a powerful message. Content marketing is an art, but it is something that you can master and perfect over time by using the right techniques.
If you want to research more about content marketing, you can find a lot of information here: http://contentmarketinginstitute.com/ . Or, just watch for our future blog posts to help you get going.