It’s no surprise that nearly everyone uses social media these days, so if your brand isn’t utilizing it, you could be missing out! This marketing funnel is proving a useful tool in not only promoting services but also raising your brand’s profile to the public. However, it’s not just a case of posting a picture on Instagram and hoping for the best. There are some essential aspects to incorporate into your social media scheduling to make them as effective as possible.
Take a look at some of the ways to use hashtags in event rental marketing and hospitality sectors.
Research hashtags
While using hashtags specific to your brand is vital, if no one uses those hashtags, no one will see your posts. Researching relevant tags in your sector will help improve visibility. To do this, search a few of the most common ones and see how many people are posting using these. There are also various online tools to help source suitable hashtags that may influence your area.
Hashtag volume
Relevant hashtags are vital for your social media posts but so is looking at the hashtags post volume. If a hashtag has millions of posts, then your post is unlikely to cut through the noise. Use a mix of small and large hashtags to help give your upload the best possible chance of reach.
Encourage user engagement
Social media is all about being social. While you can hit publish on posts and just sit back and wait for the likes to roll in, the best way to increase this is by engaging with your audience. Follow relevant people and comment and like their posts. Ensure you respond to customer feedback and comments to help improve your overall reach. It’s also a great idea to make a brand hashtag and encourage people to tag you so you can share their posts.
Use relevant hashtags
You can use several hashtags on a post, but if they are nothing to do with the actual picture or content, then there’s no point in using them. Hashtags need to be relevant to the subject matter to ensure that the platform can put your content in the right places. For example (and not that’d you’d do this!), but posting a picture of a beach and using hashtags relevant to commercial bounce house ideas is not going to put your post in the appropriate place. Simply put, match your content to the hashtags.
Be consistent
Consistency is vital for all branding messages. Many platforms, including Facebook, Twitter, and Instagram, use hashtags. So keep it consistent across each account. This consistency will ensure customers instantly know you and your company and can easily tag you in any content.
Test hashtags
If you’re not showing up for certain hashtags, test others to get a feel for what works and what doesn’t. There’s no rule saying you have to stick to the same ones every time, and this can, in fact, hinder your reach if they’re not relevant. Mix it up for the best results.
