Taco Bell – X Games
Taco Bell is one of the primary sponsors of the extreme sports event that is the X Games since 2002.
Taco Bell approached us to create some exciting innovative ridesthat reflect that Taco Bell brand.
For the Winter X Games held in Aspen, Colorado, we took Taco Bell’s iconic hot sauce packet and turned it into a ride, the Mechanical Rodeo Sauce Packet, complete with “Hey, look at me Mom!” written on the side of the packet.
For the Summer games held in Los Angeles, California, to promote the launch of the Volcano Taco, we made a dueling skateboard ride where participants would see who can last the longest riding down the volcano.